Daraz win PSL live-streaming rights with a bid 175 per cent higher than previous rights cycle

Daraz on Friday submitted the highest bid, following a public tender process, to broadcast live Pakistan Super League 2022 and 2023 in Pakistan, which saw a 175 percent increase from the previous two years.

The live bid bid submission comes a day after the TV rights bid sent by the ARY and PTV consortium is 50 percent higher than the number of broadcasting rights for the past two years, reflecting the PSL's seventh and eighth edition in Pakistan.

Acting PCB Chief Executive Officer Salman Naseer:

“The growing interest of consumers and the huge increase in their contributions is a testament to the greatness of the Pakistani Super League.

“In today's digital age, live broadcasting plays a vital role in the growth and promotion of sport, and I am confident that the next two programs of the Pakistan Super League will attract more eyeballs, with easy access to action. . I thank him and thank Daraz for his trust in the PSL. ”

Daraz Chief Marketing Officer Ammar Hassan:

“We are proud to make a significant contribution to digital broadcasting rights in the Pakistan Super League 2022-23. We want to be Pakistan’s first digital court. With more than 25 million monthly active users, Daraz seeks to bring the entertainment and shopping democracy to the entire mass of the people of Pakistan. All of Pakistan will be able to stream games on the Daraz App for free and enjoy great prices with over 20 million products. The PSL is the leading symbol of Pakistani cricket and we want to take it to another level so that it can be found nationwide. ”

The seventh edition of the Pakistan Super League kicks off at Karachi's National Stadium on January 27 when defending champions Multan Sultan play the 2020 winners Karachi Kings. The event will conclude in Lahore on the 27th of February last Friday at Gaddafi Stadium, the home of Pakistan cricket.

Focus on the future of online shopping as Daraz launches Daraz Live, Pakistan's first live streaming app on In-App that combines entertainment and instant shopping!

Daraz Live is a new way to improve shopping experience for Daraz consumers as it connects users with strangers and sellers. It is a combination of entertainment, product discovery, instant purchases, and live discounts from top brands in Pakistan. Daraz Live is also a great opportunity for those who want to take full advantage of digital forums as it promotes a new way to buy the products you want directly after watching them live by streaming video.

Not only this, but you can also stay informed about the latest shopping styles, Daraz top weekly selections, find morning shows, news and reviews and enjoy live fashion tips on that new fashion and beauty.

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